WordProof is one of the 23 finalists selected out of the 178 applications received for the 5 x €1.000.000 EIC Horizon Prize on ‘Blockchains for Social Good’. Monday, February 10th, was Finalists’ Day. 23 initiatives gave a pitch and demo. Here’s the full transcript of WordProof’s pitch, presenting the impact of our solutions on social good aspects and the underlying economic model.Continue reading “3-minute WordProof Pitch at European Commission’s ‘Blockchains for Social Good’ 🇪🇺”
In the last decade, WordPress’s market share grew from a little over ten percent to over one-third of the web. This makes it the most used Content Management System (CMS) by a large margin. Can WordPress still grow, and where will that growth come from? Is WordPress your best bet as a CMS? Here’s why I firmly believe that WordPress will cross the magic 50% market share mark before the end of this decade while being the best choice for individuals, businesses and enterprises!
At the time of writing (June 2020), WordPress’s market share is at a staggering 37.3%. At the start of 2011, its market share was 13,1%, so it reached an average growth of 2.47% per year.
If WordPress continues at this rate, we’ll end up with over 60% market share on January 1st, 2030 (hitting 50% at the end of 2025). However, as WordPress is already used by so many websites, where will those new users come from and why will WordPress be interesting to them?
“In the coming years, 3 billion new people will be connected to the internet. WordPress is free to use and translated into over 50 languages. As translations are a community effort, they don’t need to make sense from a business perspective.” said WordPress founder Matt Mullenweg in this 2017 interview.
I agree that this will be a logical driver for adoption from a macro perspective. However, I will look at it from an enterprise perspective, presenting you five drivers that will fuel further WordPress adoption this decade:
- WordPress at Scale: Enterprises use WordPress too!
- The WordPress Ecosystem and Its Economics
- Marketing is Changing and WordPress Fits in Perfectly
- Google Loves WordPress
- WordPress and e-Commerce
After exploring these drivers, you might agree that just half of the web at the end of this decade, or even by 2025 is a conservative estimate. Joost de Valk, the founder of Yoast SEO, made a bold guess: “WordPress has reached critical mass in multiple ways and is on its way to 50%, maybe even within the next two years”.Continue reading “Why WordPress Will Empower Half of the Web Soon”
One of the many highlights of WordCamp Europe 2020, the biggest online WordPress event in history was the conversation with Matt Mullenweg on the future of WordPress. Firstly he and Matías Ventura looked at upcoming features for Gutenberg, WordPress’s revolutionary new editor. Some of those will be shipped around August, in WordPress 5.5. After that, they did a 40-minutes Q&A. I cherry-picked some of the many highlights and transcribed those insights for you.
- Gutenberg Demo
- The State of Gutenberg and WordPress 5.5
- How Gutenberg’s License might affect Adoption
- Moving Humanity Forward with Open-Source WordPress
- Is WordPress a Monopoly?
- HTML in Gutenberg
- A Paywall Site in Gutenberg Without Coding
- Are Freelancers and Agencies in Danger as WordPress Gets so User-friendly?
- Images and Image APIs in Gutenberg
- How to Train Users in Using Gutenberg?
- WordPress, e-Commerce, and Shopify
- Pay it forward; Grow WordPress through Radical Generosity
Ever needed to convince someone of choosing WordPress? And Why is WordPress so popular anyway? Recently I wrote an article explaining why WordPress’s market share will soon cross the magical 50% mark. From that article, I extracted five compelling arguments to convince anyone of choosing WordPress as a CMS:
- WordPress is not just a Blog! Enterprises use it too
Is WordPress a tool for blogs and small businesses? Yes, it is! But it’s not just for them. 2,645 of the top 10,000 sites on the web are built with WordPress. There’s a reason why TED, News Corp, Disney, New York Post, and many more are using it. If you think of WordPress as a toy for amateurs which is not suitable for B2B or enterprise, you should probably reconsider.
- Explain the WordPress Ecosystem: its economics, technology, and community
Often, open-source communities and software have the reputation of being slow-evolving, insecure, and not enterprise-ready. WordPress is different. We matured massively on three important aspects: technology, finance, and community.
- Structure Matters and WordPress’s new editor outputs perfectly structured content
In 2016, WordPress started to fully redesign its editor, called Gutenberg. The idea of Gutenberg is that every component will be modular until everything is a block, and blocks are structure! To stay the dominant search engine, Google needs robust structured markup on every single website. Due to its modular nature, Gutenberg is the perfect fundament for WordPress to benefit from the changing marketing dynamics on the internet.
- Google loves WordPress (more than any other CMS)
It’s in Google’s benefit to create a level playing field where every small business can win. Google realized that they can only fix the web if they work on the underlying technologies that power those websites, which is why they are now deeply invested in the WordPress community. By just updating your WordPress plugins, your website also gets better over time. It automatically adopts these new features. This fact alone makes the business case for using WordPress no brainer, albeit only for the content part.
- WordPress wins massive market share in e-Commerce too
With the support for Magento M1 ending, and the acquisition of the Open-source Magento by Adobe, Magento’s market share is decreasing rapidly. This creates space for other solutions to grow and WooCommerce is positioned well to fill this gap.
These are crazy times. Yesterday I stumbled upon this motivational speech by Ryan Serhant which resonated a lot with me. He’s a New York-based real estate broker his first day in this business on the day Lehman Brothers filed for bankruptcy. September 15, 2008. For all entrepreneurs out there; here’s Ryan’s powerful metaphor, on how to swim in the storm like a professional swimmer!
“I know, I am at the office, I’m at work, I’m not supposed to be here. There are executive orders … I am supposed to be at home … quarantine.” says Ryan, “But listen … I’m the captain of a very large ship. People look to me … people depend on me. These are unlike any times out there”.
In this article I transcripted the very powerful metaphor he used in this video. Here you have it.Continue reading “Be Safe, Be Healthy, Stay Happy, Stay Productive”
Stuart Haber, one of the two inventors of the blockchain, tells the story of the technology, explaining how it works and describing applications that decentralize maintenance of the integrity of digital records. What started as a solution for a time-stamping problem developed into something that is already transforming entire industries.
Here’s the Whitepaper he describes in his talk.
The Longest Running Blockchain Started in 1995
Here’s Stuart Haber, showing the backside of the NY Times. On a weekly base, they published the unique fingerprint of the recent state of Surety‘s chain.
About Stuart Haber
Dr. Haber serves as Chief Scientist for Auditchain. As a young cryptographer at Bellcore (Bell Communications Research), in 1990 Dr. Haber co-invented the blockchain technique for ensuring the integrity of digital records. He was cofounder with Scott Stornetta of Surety, which was spun off from Bellcore in 1993. Surety offers digital time-stamping services and is the first commercial deployment of a blockchain. Dr. Haber’s work in cryptographic time-stamping was later adopted by Satoshi Nakamoto as the basic mechanism for data integrity in Bitcoin.
Here you see the last page of Bitcoin’s whitepaper, referring to Stuart Haber’s work:
At the end of February, the WordPress community gathers in Miami for WordCamp Miami. For WordProof, it will be the first time we physically present our solution in the United States, as I’ll be speaking at this wonderful conference. The main topic will be how WordPress and blockchain can lead to a more trustworthy internet.
The event was held at Florida’s International University. Here’s the video of my talk:
Continue reading “Speaking at WordCamp Miami: From WordPress to Blockchain, The Future is 100% Open Source!”
How would you compete with a CMS with tens of millions of users, and tens of thousands of contributors like #WordPress?
You simply CAN’T!Sebastiaan van der Lans, founder WordProof.io
How to fight disinformation? Yesterday, Nieuwsuur broadcasted an item highlighting three initiatives to decrease the impact of fake news. WordProof.io is one of them. Thanks to Rudy Bouma and Fleur Damen for making this important item.
Source: Nieuwsuur, NOS, February 16th, 2020.
Last week’s Sunday episode had 736.000 viewers.
A fragment from Ledger Leopard‘s webinar on Self-Sovereign Identities with Jimmy Snoek from Tykn and Sebastiaan van der Lans, WordProof‘s founder. Olivier Rikken, CEO of Ledger Leopard, hosted the webinar. We discuss Self-Sovereign Identities and Decentralised Identifiers (DIDs) for Content. See it as a certificate of birth for content, respecting its history, authors, and workflow.
- Learn more about Self-Sovereign Identities at SSI Meetup.org. Amazing webinars by Drummond Reed and other thought leaders on decentralized identities.
- Specifications for the Decentralized Identifiers (DIDs) v1.0, the Core Data Model and its Syntaxes.
- Check Ledger Leopard’s work on Healthcare & Identity.
- Check Tykn, venturing in blockchain identity since 2016!
- Here’s the WordProof pitch we gave at the European Commission, where we’re finalists for its ‘Blockchains for Social Good’ contents.
- Here’s a full overview of the WordProof Timestamp Ecosystem.
If you are working on Self-Sovereign Identity for content too, please reach out to us as we’d love to collaborate. Any feedback on current thinking is very very welcome. Let’s fix the broken web, together!
With Self-Sovereign Identities and Decentralized Identifiers for content, a Certificate of Birth for Content can be achieved, respecting its history and workflow. All in a totally Open-Source manner.Sebastiaan van der Lans, Founder WordProof
Here’s a fragment from the Q&A in Europe’s ‘Blockchains for Social Good’ Finalist’s Day. Frank van Dalen, partner in WordProof, answers a question on adoption: “why would tech giants adopt it?”. This post transcribes his answer, including links to relevant sources.
Why would tech giants adopt WordProof’s Timestamp Ecosystem?
Actually, it’s really a challenging question. Why would tech giants take our stuff? And let’s not be naive; they won’t, I mean:
- They make money out of fake news;
- They make money out of fraudulent advertisements.
They want to do it their way because they’re centralized bodies.
The Role of Regulation
We as an open-source community really have to push them into the right direction. Luckily for us, we have a lot of help from the European Union with legislation coming in, directives coming in, but still what we see on a daily basis is that those tech giants are lobbying, saying “what you’re asking is something we cannot do. You ask us to distinguish fake from real news, but how would we know? If someone tells me something about Africa or Asia, how do I know what is real and what is not real?”
This is where at timestamps come in, but timestamps as such will not be a solution either. Because where does it come from? Do we have the right tier level in place to actually know who gave it and that this individual or the organization is legit?
Tier Levels and Social Media
But how do we deal with a legit organization that is still spreading out fake news? We see that in politics happening all day long. This is where the consumer comes in and needs to be able to say like, “listen, I don’t want to see anything from this organization, even though it’s in tier level seven. I know who it is. I don’t want to see it.”
And Facebook, and other tech giants, should be able to say: “Everything below tier level three, it will be published as we are not about censorship. It will be published, but will not get distribution beyond your own list of friends.
Search Engines and Timestamps
And when it comes to Google, the search engines, how does Google know who really owns the stuff? So, what we are working on is [integration in] Schema.org. That we actually provide tools in the [search engine’s] language to fulfill their promises, to create a secure internet. Because that’s also what they promise.
Decrease Advertising Fraud with Blockchain Timestamps and Identity
So, and about fraud. We’ve seen all those advertisements about buying Bitcoins and we are talking to people from [large media companies], where the CEO is constantly showing up in those Bitcoin fraudulent advertisements.
This is where that multi-tier level comes in, where the model in the advertisement, the advertisement agency, and the commercial is timestamped. Because only when we get created triangle, we will have a really sustainable mechanism to say like, “this is legit and this is not”.
So well, they don’t automatically [adopt], probably not. But we’ll provide them the tools to actually do so. And we’ll tell the European union they can just continue with the legislation because there are answers, even though the big [tech giants] are saying there are not.
Here’s a fragment from the Q&A in Europe’s ‘Blockchains for Social Good’ Finalist’s Day. Frank van Dalen, a partner in WordProof, answers a question on WordProof’s business model and the road to adoption. This post transcribes his answer, including links to relevant sources.
How do your business models allow you to build technology so that we can all feel safe?
WordProof’s business model is pretty straight forward. You can do it open source, and you can do a SaaS solution, then it does have lots of features to it. There is a free plan and there’s a paid plan, but the question is why would people actually do it?
Educating the Community
And we need to do a lot of education as a community. There’s one of the reasons why we actually had a legal expert writing a big article, a scientific article about the value of timestamps within the courtroom and that was published in the leading Dutch legal magazine. It’s just been translated to spread it throughout Europe because we have to educate.
Protect Fast and Fluid Content in Online Environments
Secondly, we talked with a really big media developing companies and what they said to us is: “We have [television formats], brands, for which we can hire a whole team of lawyers and notaries to protect our brand. But we are more and more moving towards the online environment. And this is cheap and very fluid content, but we still want to protect it and we cannot have a whole legal team. Let alone that those people are making this content and not willing to write down the concept”.
This is where they recognize the timestamping comes in [as timestamping is an affordable and open solution to achieve protection].
Solve potential Duplicated Content problems upfront
Thirdly, we have a lot of publishers who say like, “We make really great content, but sometimes even with our consent stuff was published on another, media, which is bigger”.
Guess what, Google thinks that they created it. So they are now knocking on our doors like, can you help us? And actually small matters again.
See Case-Study: How indebuurt uses WordProof Timestamp to claim ownership of their content.
WordProof shows Real-life Scalability
It’s those kinds of concepts that are driving scalability. And when it comes to the technical part of scalability, last year we did a real-life test. Can we do 100,000 timestamps within a couple of hours without systems collapsing?
We did not do it in our test environment but we went to a real media publisher and they were like, “you’re not going to ruin our system, are you? Are our readers going to notice?”. We promised them no they won’t, and they didn’t. We timestamped more than 100.000 pieces of content to show it is possible in a real-life environment.
So yeah, let’s see where we are in two years from now.